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Max & Lubov Azria on Inspiration for Herve Leger Dress

Max & Lubov Azria on Inspiration for Herve Leger Dress

2:56·By Gemma G
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About this video

We go backstage at the Herve Leger runway show at New York Fashion Week where designer Max Azria and his co-designer & wife, Lubov, are on hand to tell to us the inspiration behind their now-iconic bandage dress! And although A-List celebs all over the world can be found wearing their clothes, they reveal the type of woman whom they really design for! Hosted by Baruch Shemtov (@baruchshemtov).

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Young Hollywood

Hey guys, Baruch here with Young Hollywood, backstage at New York Fashion Week. You know, celebrities love the Herve Leger bandage dress and we're taking you behind the scenes to talk with the dresses designers, Max and Luba Azria. Max, Luba, you know, the bandage dress has become so iconic. How do you re-interpret it season after season to really reflect the trends going on in the greater fashion world?

Max Azria

I think I let my wife talking about, she speak English much better than me.

Lubov Azria

No, no.

Max Azria

But you sound more sexier.

Lubov Azria

That's okay, that's okay.

Young Hollywood

This is the trick to a successful marriage, right here.

Lubov Azria

It's okay. Well, I think every season, the thing is that we're at Herve Leger dresses is that we work with one type of material. You know, it's, it's a knit, it's a bandage. So each season before we even start the collection, we start to do some, you know, new techniques on it. So this season we're really going into nature and really looking at nature, because nature is the greatest creator of all. So looking at techniques of leaves, uh, the textures, like there's beautiful animal textures, but also like Croco, which is what I'm wearing today, which is rubber-ized.

Young Hollywood

This is your new collection, right?

Lubov Azria

Yes, it is, it is. It's not part of the line, but it's, Incredible. Incredible. Uh, it's called the Drop Rack. We also really like the idea of, there's a beautiful surrealist artist, it's a couple, they're called LaLannes. Their furniture and their sculpture really inspired a lot of dimension, because Herve Leger dresses are all about dimension. They're all scope the body. So it was very great for us to like use that as a reference.

Young Hollywood

Your dresses have become a favorite on the red carpet for celebrities. Which celebrities actually inspired the two of you?

Lubov Azria

You know, it's the real woman that inspire me. You know, the ones that work nine to eight. I think celebrities look the most, I mean, they look amazing in Herve Leger dresses, you know, because they photograph so well, and also it really scopes their body, but I think truly the woman who pays full price for it and then runs around, does the dishes, and then takes her husband for a date. I love that woman.

Young Hollywood

Celebrities know how to move their body. That's for sure. They know how to pose in an Herve Leger.

Lubov Azria

Oh, it's gorgeous, it's gorgeous, yes. They are the best.

Young Hollywood

Now, what sort of interplay is there between your other lines, BCBG, and your other lines, and Herve Leger?

Lubov Azria

All the successes in, in, uh, that we achieve, we kind of look at it across the board, you know what I'm saying? So for example, a particular color is selling, you know, we see what that color would look like somewhere else, but that's about it. You know, the mood has to be different. We work with completely different materials. And the woman is different. You know, in BCBG line, you know, she's more, uh, playful, in Herve Leger she's glamor, she's strong, she's powerful. So,

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Baruch Shemtov

    Host of the interview

  • Max Azria

    Designer of Herve Leger

  • Lubov Azria

    Co-designer and wife of Max Azria

  • LaLannes

    Surrealist artist couple whose work inspired dimensions

FAQ

Who are the designers behind Herve Leger?+
The designers behind Herve Leger are Max Azria and his wife and co-designer, Lubov Azria.
What inspires the Herve Leger designs each season?+
The designers are inspired by nature, looking at techniques like leaves and animal textures, and also by surrealist artists like LaLannes for dimension.
What is the Herve Leger bandage dress made of?+
The Herve Leger bandage dress is made with one type of material, which is a knit bandage.
Who does Herve Leger truly design for?+
Herve Leger truly designs for the 'real woman' who works hard, runs around, and pays full price for the dress, rather than just celebrities.
What is the difference between Herve Leger and BCBG lines?+
While they share successes, Herve Leger uses completely different materials and targets a woman who is glamorous, strong, and powerful, unlike the more playful BCBG woman.

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