Hey guys, Baruch here with Young Hollywood and it is model mayhem here at New York Fashion Week. We're taking you behind the scenes with La Perla's creative director, Giovanni Bianchi. Congratulations on this beautiful collection.

Thank you. Thank you.

Who is the La Perla woman?

The Italian woman. Not only the actress. The beauty of the women is on the street everywhere. Sophisticated and elegant.

Many, many women are fans of La Perla and many celebrities are fans of La Perla. We've seen Kim Kardashian, we've seen Victoria Beckham. Who are your favorite celebrity fans of La Perla?

Last summer, La Perla did a little capsule collection with Jean Paul Gaultier. We had the chance to dress Madonna during the world tour, she wearing La Perla underwear. We was proud of that.

She of course is known for wearing underwear as outerwear.

Yeah. When I was starting to work for La Perla in the 80s, it was a new era for lingerie. We became very trendy because La Perla was the first haute couture brand in terms of lingerie.

What are the biggest trends that we're seeing this season coming up in lingerie?

It's the La Perla mood, the strange items that we can do inside of the collection that are a little bit in and out. And make lingerie with leather, a little bit like in the new issue of Black Label. We do something very sexy, very seductive.

Finally, I know that you also design uh, men's underwear, you design swimwear. How does your approach differ when you're approaching these other lines?

Swimwear is something that absolutely show off in a different time during the, the resort, the, the holidays. And we try to do something that link the underwear with the, the beachwear. Uh, men's wear, I say that is the husband of the women that wear La Perla. And men's wear of La Perla is very high quality to give the maximum of comfort to men.