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"Riverdale" Star Cole Sprouse's Instagram Social Experiment

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Actor discusses playing Jughead in The CW's gritty modern update of the Archies

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Young Hollywood

Hey guys, it is Audrey and on the couch with me, Cole Sprouse.

Cole Sprouse

Howdy.

Young Hollywood

magically appeared from Riverdale. Yes. Well, congrats on the show. You play Jughead. Yes. How long did it take for the hair to settle in and all that Jughead?

Cole Sprouse

Um, you mean the angsty kind of emo persona? Just instant. I've been going method for the last, you know, 24 years. So yeah.

Young Hollywood

Oh, okay. Wow. So this is the role of a lifetime.

Cole Sprouse

Yeah, they were like, can you be emo? I was like, That's how I responded.

Young Hollywood

Was that your audition?

Cole Sprouse

Yeah, yeah. That's just how I responded. And it was like, and scene, you got it.

Young Hollywood

And this show is way darker than the tone of the comics. Did you, is that what kind of like drew you to signing on?

Cole Sprouse

Yes. I was actually originally given the part of Archie to read, but there was a scene I was asked to read between Jughead and Archie and then I found out Jughead was also the narrator and I was like, I got, I got to read for Jughead. Plus it was very different from, you know, The Suite Life, like the role I played on that and I kind of, I didn't know if I wanted to continue acting and it had to feel quite different and quite fun and yeah.

Young Hollywood

So KJ Appa was here not too long ago and he spoke a little bit to your bromance. You guys have a raging bromance going on.

Cole Sprouse

Sure.

Young Hollywood

Um, and he said he was like a little nervous. About the bromance. About working with you. About working with you because he was such a big fan of you and Dylan back in the day.

Cole Sprouse

Well, look, I was nervous to work with him. We're, when you meet your cast for the first time, you're always a bit nervous. I I think he expected me to be quite pretentious, which I am, but I wasn't as pretentious to him as

Young Hollywood

At least you're self-aware.

Cole Sprouse

Right. At least I, yeah. I'm a self-aware pretentious. Um, but he thought I was gonna be super pretentious and I thought he was gonna be like just a bro. You know, with all the casts and I was nervous to meet every, every member of the cast because you don't know if you're gonna, you know, mash with them. Right. And but everyone gets along like peas in a pod. Yeah. KJ and I, we took a road trip back from Vancouver. We go camping a lot. It's fun.

Young Hollywood

Okay. He said you knew a lot about camping. Like you could be like a survivalist basically.

Cole Sprouse

Yeah. Yeah. I uh, well, I studied archeology in school for a while and um, we would camp in uh, like Bulgaria or we would oh and then we'd excavate and we would be on site and off site and um, I did that for a long time and then I, you know, being raised in the entertainment industry, you have this escapism that sort of drives you into the wilds. Um, and that to me kind of became like a healthy meditation and I would go out into the woods and, you know, be super aesthetic with like my camera and, you know, my flannel.

Young Hollywood

Get your thrum on.

Cole Sprouse

And yeah, and just look really angsty. Cuz the fan base of the show is also kind of wild. Like, like it's not who you expect. Right? Tell me some of the fan interactions that you've had that that you've been a little surprised by.

Cole Sprouse

Yeah. Um, oh, very old crowd. You know, the Archie The Archie Comics as a property rose out of like the 40s. Um, you know, that kind of uh, Golden Age America that people like to talk about and um, so you get this Archie Comics fan base that's quite old and then also very young with what we're trying to appeal to. And so it's a, it's a, it's a strange mix that I never really anticipated. I was out with uh, with Lily, um, the other day and this very old man came up to us, you know, basically on a cane and he was like, I love you guys on the show. And I was thinking like, my god.

Young Hollywood

That was really weirdly convincing. That was that is

Cole Sprouse

Oh, the, the Yeah, the old man voice? Yeah, season two Jughead's really old. Yeah, it hasn't been announced yet. Just the emo has just like aged. This was all

Young Hollywood

Yeah.

Cole Sprouse

Exactly. Exactly right. Just just aging prematurely.

Young Hollywood

He talked about stocking on social media. Admittedly, I have been stalking your multiple Instagram accounts by the way. So you have one that's your main one that's like a lot really cool photography.

Cole Sprouse

Sure.

Young Hollywood

And then you have this other one that I really like called camera duels. Oh. Um, please explain and then everybody at home go and subscribe to the go follow this because it is it is pretty pretty intense.

Cole Sprouse

Camera duels was an exercise in patience. Um, It's uh, it's an Instagram account that's dedicated to people who try to take sneaky photos and they think they're being super secretive and quiet and and and subtle about it but their whole aura changes. Their disposition changes. Everything about them becomes awkward and strained. And when I noticed it, it used to really make me angry. So, as an attempt to come to terms with it, I started this account that allowed me to sort of have a little more agency in the situation. Um, and then it did the exact opposite of what I wanted it to do which I wanted it to tell people like, hey, stop. You guys are being weird. People started to become crazy about getting on the

Young Hollywood

So, they see you and they purposely pull out a phone.

Cole Sprouse

Right. Which then became, you know, it completely backfired. I don't know why I thought it was it wasn't gonna have that effect. Uh, it was it completely backfired for me. And I haven't really done it in a while unfortunately because I I reached a kind of peaceful conclusion in my mind. Uh, which, you know, sort of removed the reason I was doing it. It was the anger of of of me having to deal with it initially that sort of drove me to do it in the first place. And now that I've come to peace with that horrifying part of my life. Um, I uh, I don't know. I I don't really feel driven to do it as much anymore. I'd like to open up like a small little gallery for it though eventually.

Young Hollywood

I think I think it's brilliant. Honestly. I think it's like this funny social experiment on Instagram. It's it's pretty amazing. Before we go, we did this with KJ. It's a little game called Riverdale Rapid Fire.

Cole Sprouse

Cool.

Young Hollywood

And I'm just gonna throw out a couple questions and you name a person from the cast that you honestly think that you believe this is true for. So, most likely to off an enemy.

Cole Sprouse

Oh, Veronica.

Young Hollywood

Like Camila. Like you think Camila would would do it?

Cole Sprouse

Oh yeah. Okay. So, we're using. Yeah. Oh no, we're going real here. Yeah. Yeah. No. Yeah. That's still Camila. Yeah. Still. Oh yeah. Oh.

Young Hollywood

KJ said you.

Cole Sprouse

Oh. Well, I'm not gonna say it about me. That incriminates me.

Young Hollywood

Yeah. That's true.

Cole Sprouse

I'd be like, yeah, me. We're just gonna keep answering me for all these.

Young Hollywood

Person you'd most like to be stuck on a desert island with?

Cole Sprouse

Um, Luke Perry for sure. Yeah. Yeah. He knows stuff. Yeah. He's like He's he's got that sort of camping background. I feel like he he's got

Young Hollywood

You two camping is like dream come true. I feel like he would be the one to scale the coconut tree and then just like knock the coconuts off.

Cole Sprouse

Completely. Yeah.

Young Hollywood

Person most likely to get stuck on a desert island.

Cole Sprouse

Lily. Oh. Not a doubt in my mind.

Young Hollywood

Why?

Cole Sprouse

I feel like she just stumbles she stumbles into situations where she's like, I'm not equipped for this. Um, so, uh, yeah, definitely.

Young Hollywood

Is that your Lily impression? I like it. Most likely to have the most secrets. Cuz Riverdale is full of secrets.

Cole Sprouse

I would say KJ. Yeah. You know, it's just such an honest exterior. I am immediately distrusting of people with such an honest exterior.

Young Hollywood

And he has so many shirtless pictures of themselves out there on the internet.

Cole Sprouse

Exactly. You're like, what's why are you crushing two Red Bulls in this Twitter photo.

Young Hollywood

Okay. Okay. Cole, this was awesome. Uh, before we go,

Cole Sprouse

Yes.

Young Hollywood

Let's let's get a selfie just because I want I want I want

Cole Sprouse

Is this standard practice now? Do you get

Young Hollywood

Yeah. No. No. It's not. No. This is just just here. There you go. Yeah. Uh-huh. Look natural. This is not. Yeah.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Audrey

    Interviewer

  • Cole Sprouse

    Featured actor and interviewee

  • KJ Apa

    Co-star, discussed for his 'bromance' and rapid-fire answers

  • Dylan Sprouse

    Cole's brother, mentioned in context of 'The Suite Life' and KJ's fandom

  • Lily Reinhart

    Co-star, mentioned in fan interaction story and rapid-fire answers

  • Luke Perry

    Co-star, chosen as person to be stuck on a desert island with

  • Camila Mendes

    Co-star, whose character Veronica is chosen as 'most likely to off an enemy'

FAQ

Who does Cole Sprouse play in Riverdale?+
Cole Sprouse plays Jughead in The CW's "Riverdale," a role he specifically requested to read for after initially being offered the part of Archie.
Why did Cole Sprouse want to play Jughead in Riverdale?+
Cole Sprouse wanted to play Jughead because the character was the narrator and very different from his previous roles, offering a unique and fun acting challenge after his time on "The Suite Life."
What is Cole Sprouse's Instagram account "camera_duels" about?+
"camera_duels" is an Instagram account dedicated to people who try to secretly take photos of Cole Sprouse, where he turns the camera back on them to capture their awkward attempts.
Does Cole Sprouse have a good relationship with KJ Apa?+
Yes, Cole Sprouse confirms a 'raging bromance' with co-star KJ Apa, noting they took a road trip and go camping together.
What is unique about the Riverdale fanbase?+
The Riverdale fanbase is a strange mix, including both very old fans from the original Archie Comics and very young viewers drawn to the modern show.
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