Logan Paul's Tips for Social Media Stardom

About this video
Social media star Logan Paul visits the YH Studio to give us the scoop on his plans to take his signature "splits" videos international and also fill us in on his webseries for YouTube Red, "Foursome", co-starring Jenn McAllister! Plus he talks about his upcoming film collaboration with his brother Jake and he offers some advice for other would-be internet celebs! Be sure to check out his battle with Jake on our musical.ly account and vote for your fave!
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There was a highway, moving cars, you just like somehow did a backflip over a car. Yeah. And then picked up, rescued a cat. Is that just like mad editing skills or did you really actually?
Well, yeah, it was real. That was real.
Wow.
Yep.
What's up, everyone? It's Tracy in the Young Hollywood studio, and I am with this guy. What's up? How's it going?
Logan Paul. Logan Paul's my name. I was waiting, I feel like you were just about you were he was prepping for like a really exciting intro. I don't know that's all you got, that's all you got? I don't know I don't know what like the limits here are. I thought about doing the splits.
No limits.
My jeans are too tight. I pulled a hamstring doing it last time, so just chilling right now.
Chilling. You know what I actually was expecting you to do? Oh my.
What? What?
That video where you do the splits like everywhere you go.
Yeah, that's what I'm saying. Is that what you were thinking? I feel like you had that in mind.
For a skinny minute, I considered doing the splits, but then yeah, the pain, the hamstrings. Yeah, that probably would not have not have been a good idea.
If you haven't seen that video by the way, that that's one of your top vines right there, right?
Right, yeah. Yeah, it's, you want to hear a secret, a little secret, Tracy?
I always. Ooh, okay.
Uh, I am making a so the last, the first one was splitting New York. I did the splits all around New York. Um, went super viral. It has like 70 million views. And uh.
Just 70 million views. No, no big deal.
Cash. I'm doing a splitting the world. Going all around the world splitting it. And in honor of the Olympics, releasing it doing splits in every single country.
Every single country.
Every single country. I mean the attempt is to do every single country. I don't know if it's going to happen. That is
But yeah, I already got, I already got like four countries down. The foreigners
Wow.
You've heard it here first, guys. You've heard it here first. So be on the lookout cuz it's happening. Foreigners should follow you doing that. That would be kind of that would be amazing. The documentary series of splitting the world. That would be awesome.
Yeah, the reactions are always so interesting and like it's either them screaming or like me screaming cuz like I said, really hurts the hamstrings. There's going to be a time.
How do you even wait, so you've always been able to do the splits? Cuz you like are flat out on the sorry about that. On the floor. You're careful there.
Too strong to be doing that stuff, Tracy. Punching a moving car. Um,
It's a gorgeous story. He needs to just goes into the splits like in the middle of the city. Like totally randomly. Damn.
See, it hurts. I got, I got to stretch out.
We have to talk about your YouTube Red series 'Foursome'.
Yes, we do.
What do you call these? Uh, Where did you get those?
We're in my room, Alex. You are not allowed to go in my room. Stop deflecting. What is my infant sister doing with furry handcuffs? I don't have to answer to you. No, do you have a guy in your Did you get SM'd? It's outrageous and it's funny and it's crazy. Um yeah, so the series is called 'Foursome'. It's on YouTube Red. It's a it's starring Jenn McAllister. She's also an internet star and basically it's it's about the bond of four friends as they basically discover high school. Jenn's character has a crush on my best friend, I'm the older brother. I'm the very extremely protective older brother. However, I clearly am not going to let that happen. So basically I ruined this girl's high school.
I see what's going on here. You just suspiciously shove a brownie into your mouth. You're pregnant.
Uh as she's just trying to experience life. And it's a really funny series that like you know, kids nowadays everyone can relate to even if you don't have the very protective older brother. But yeah, YouTube Red right now it's called 'Foursome'. It's really funny and Jen does a great job in it.
Logan Paul is one of the top digital creators of the world. I mean, let's just talk about your stats for like a second. Okay. Over 20 million followers on all your social media platforms. Like how did you I mean one of the top Viner's in the world. That's where you got started, right?
Thanks, Tracy, yes.
Did you know you always wanted to do comedy? Cuz Vine is like it's six seconds and you have to really nail it at the time.
Yeah. Yeah. Um, I don't know, I always have been like a goofy just like weird kid and I happened to understand like the aesthetic of video camera shooting, um, lighting and then most importantly, I think editing, I've always been just like good at it. So, you know, when I found out that I could put myself in front of a camera, it was like a no-brainer. I grew up in Ohio with my brother Jake. So it was always like making videos was a hobby, right? And then Vine came around, I blew up on the platform and it's like holy I can, I can do this. I can become
Young Hollywood. Jake was actually here. Yeah, I heard. a few days ago.
My brother Jake, man. He told me a lot of secrets about you.
He didn't, what did he say? What did he say, Tracy?
He said I don't know where this pillow is going. I wish he had actually said more now because now I feel like I just, I just missed that.
She's like, "Well, he said, here's what he said."
Here's what he said. He didn't say anything. Jake, you're my brother, man. I know you wouldn't say anything, would you?
You'll have to watch the interview and find out. Oh boy. It's coming out, it's coming out soon. He's a good kid. He's got his head on. He's awesome. But it's really weird to me because you guys look so much alike, so I feel like this is like a deja vu moment for me.
No way. Oh gosh.
I'm like, I feel like did I not just talk to you? I look like Jake. You guys Gosh. I see the resemblance. I see it. Really? I do. Who do you think is older? You probably know. I think you are older. Speaking of which, your birthday I saw was on April Fools' Day. You it's fitting.
Yes, big birthday, big birthday. It was fun.
What did you what did you do?
We went to uh Las Vegas, Nevada. I won $700 in Black Jack. Thanks. I uh, I spent it in international data chargers when I went to Belize. Literally all of it is gone in international data chargers cuz I did uh I I was posting all the time. I did a I did a live stream there. It was just eating up data.
Yeah, let's talk about your Facebook page. The live stream, yeah. He did the first ever live underwater Facebook video which is Can you tell me how that even works? Like you just take your phone and you're like, I'm just going to go underwater and Okay. You so pretty much. But the funniest part was you see these sharks. Well, you tell the story.
Okay. Okay, so I'm always trying to make waves. I'm always trying to shake things up a bit. You could compare me to a salt shaker. So I I figured I an underwater live stream would do just that. And so like we prepped. We got like a a board that was able to write underwater like I wrote stuff on my hands so you could like say things underwater. We got this waterproof case. We went in the water and we recorded these sharks, stingrays, just schools of fish.
No cage by the way.
No yeah, no cage. They were
And there was a lot of sharks. Like I saw like at least like 50 swarming your boat.
There was a lot of sharks. But they were nurse sharks, they don't so they don't bite but it was still a shark, you know.
Still a shark. I mean. Sharks are scary.
It was amazing, except there's no service there's no service in Belize.
I was going to say, was there how was there's no Wi-Fi?
Oh my gosh, like we're swimming in the water, right? And like when the cameras come on, we're all like, yeah, like, oh, check out the fish, whatever. And then when it when it cuts out, we're like, "No! Go, Logan, go, go, go!" And uh we were so nervous because like we didn't know what happens when it cuts out. Like, what does the viewer see? Cuz it's live. So we.
They're all going to think you're getting eaten by a shark. You're getting eaten by a shark. It would be like that moment where it's like it goes black.
Seriously. Especially cuz it it cuts out underwater it will cut out underwater, right? So I'm swimming and like you're a shark and I'm here and then it just goes black. As the audience member, what do you think? It's like I'm people are like it's a horror film in real life. Where's Logan? Yeah, yeah. It was it was pretty much jaws. But it was amazing. First ever underwater Facebook live stream. I said it like 12 times in the video. Just to. Just to ingrained it in people's minds. Yeah.
So firstly, what were you actually doing in Belize?
Okay, what was I doing? I was uh I was busy saving the ocean, Tracy.
Saving the ocean.
Yeah, I went there with Oceana.
What does Logan Paul not do in life, right? I like to I like to.
Saving the world. I'm I'm trying. I'm trying. I feel like I have this responsibility. I have a lot of people watching me, you know.
You do. And if I just let it go to waste, what am I? I'm just a guy who makes videos on the internet. Or you can be a guy who makes videos on the internet and influences the millennials that will be the future. Oh, just got to go. If only everyone thought like, oh my gosh. I'm sorry, I got so deep. Everyone in the back is just like My bad. Um, but
Well, we're all domination, right?
Pretty much. No, I I I went there with Oceana. They took me there and uh we I learned about the oceans, learned about what's going down in Belize specifically and what we could do to stop it. And then uh, yeah, I'm going to make a nice little recap video of all my like underwater adventures. I did the splits underwater as well.
No. I was going to ask you, don't tell me you did the splits underwater.
Underwater, there's like fish in the background, like schools of fish, it's like I'm really excited about that, yeah.
But let's go back to Vine for a second, cuz do you still you live with a bunch of Viners, right? In in the same building on Hollywood and Vine. It's convenient.
It's pretty convenient, right? Yeah, yeah. I'm Hollywood and Vine. There's there's like 18 of us living in and the and the funny part is like we all are so tight and like we're all friends with each other, right? So I knock on my neighbor's door. It's Rudy Mancuso, like we're all just right there.
And you just pretty much collaborate with each other every single day. Like people just come to your door and they're like, hey, let's just make a Vine. How do you come up with it? Like you just sit around like?
Yeah, it's you know, especially. No, no. We're all just we're all extremely just weird people but like who can function in society kind of. And uh it it lends itself very well to creative internet videos.
I have to one of your videos, by the way, you when you slipped on a banana peel.
Yeah.
Oh. That was like when you first pretty much blew up. That was like
Yeah.
did a backflip. And you did another one where you were like on a there was a highway, moving cars, you just like somehow did a backflip over a car.
Yeah.
And then picked up, rescued a cat.
I rescued a cat, yeah.
Jumped over and dodged more cars and you survived.
Got to got to do what you got to do. You know, rescue cats, save the ocean.
I don't know. Is that just like mad editing skills or did you really actually?
Well, yeah, it was real. That was real. No.
Wow. Yep. This guy, this guy's not human. I don't think you're human, no.
It's okay. No, I I can assure you I am a human. I think. I think.
Tell me also about the fact that you're not only doing social media stuff, but you're actually moving, you've done three movies back to back now.
Yeah.
So what is it like going from six second videos to going to traditional TV shows, movies? That whole world.
It's okay. So I I love I love film and I love uh shooting TV stuff cuz it's it's obviously much more than shooting on a phone. And I've been blessed with the ability to to transition to more, I guess, traditional stuff. I'm obsessed with it. I love the filmmaking process. I'm I'm actually in the process of making my my own film right now, like that I wrote.
I heard about this. With Jake.
With Jake. Yep, yep, yep.
Bro's are collaborating.
Yep, did he tell you about it?
He did tell us a little bit about it, a little bit.
Yeah, it's called 'Airplane Mode'. It stars uh 20 to 25 of the biggest social media stars on the planet. We shove them all in an airplane. When the pilot says put your phones on airplane mode, kids who live and die on their cell phones, the internet stars, all they do, post, post, post. Extreme cellular interference. Goes down. What happens?
That's what that's genius.
It shoots very soon. I shot a movie called 'The Thinning', which is going to be released uh I think late summer. It's uh produced by Legendary Digital. And then I I just did Baywatch, a spot on Baywatch with the Rock. The Rock is my guy. Like I saw
he's one of your idols.
He is one of my idols. Like he's the one he's the one guy and like I told him, I was like, dude, like you're my idol, like I I just admire everything you do. Like both on and off screen, like.
Were you like fanboying when you met him? Or what would you say anything to him that or what did he say to you that
So he he was really cool. I was kind of I was standing around. He goes, "Yo Logan!" He knew me. I was like, oh! I was like, "My man!"
Who doesn't know you?
Yeah, I don't know. It's like apparently he like watches my stuff. But uh yeah, I just I didn't like fanboy. I wasn't like, oh, but like I was definitely very excited to meet this guy. Like everyone loves the Rock. He's the man. Um, and yeah, I'm hoping to actually do like a lot more stuff with him in the in the future. And I will. It's just a matter of when. He's very, very busy.
What advice would you give to people out there who really want to become you? Like they want to get into social media. Everyone's I mean there's so many things now between YouTube, between all the different apps that are out. What was your advice to
Okay.
to do it and to actually be successful.
Okay. First off, you got to be different. You got to be creative and you got to fill fill your niche, right? So like I was the crazy college kid who wasn't like afraid to be weird in front of people or like uh make myself or maybe sometimes other people uncomfortable. I think you also know have to know how to light and and shoot angles, everything that's all important. Like the aesthetic of what you're shooting, what it looks like. And then also post-production, editing. Very important, very important. So it's like a combination of a few things. You can get by if you don't but it's like it can be formalized. Like if you got these three things, you should be social media famous, I think.
Internet star right here. Bye. That's how you do it. That's how you do it. Okay, so lastly.
Yeah.
Have you heard of the app, Musical. ly?
Yes, I have.
Are you up for it?
Yeah.
Are you ready?
Yeah, I am down. Get in the mindset now.
Okay, okay. What the. Fans are going to vote.
Timestamps are approximate — click one to jump the player.
PEOPLE MENTIONED
- Jenn McAllister
Co-star in the YouTube Red series 'Foursome'
- Jake Paul
Logan's brother, fellow internet star, and film collaborator
- Rudy Mancuso
Fellow Viner and neighbor
- Dwayne 'The Rock' Johnson
Actor and one of Logan's idols, worked with him on Baywatch
FAQ
What is Logan Paul's YouTube Red series called?+
What is Logan Paul's film with his brother Jake called?+
What advice does Logan Paul give to aspiring social media stars?+
What was Logan Paul's experience doing an underwater Facebook Live stream?+
Who did Logan Paul work with on the movie 'Baywatch'?+
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