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Sarah Jessica Parker & iJustine at the AOL New Fronts

Sarah Jessica Parker & iJustine at the AOL New Fronts

2:30·By Gemma G
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We are at the AOL New Fronts event in NYC where the topic of conversation is online digital content and what it takes to be a viral sensation! Someone who knows a little bit about that is iJustine, who chats with us as well as Sarah Jessica Parker, NFL star Ray Rice, NASCAR's Dylan Kwasniewski, designer Jonathan Adler, and an authority on the subject, Webbys creator Tiffany Shlain! Hosted by Baruch Shemtov (@baruchshemtov).

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Young Hollywood

Hey guys, Barouk here with Young Hollywood in New York at the AOL New Front, where we just got all the digital dish with a bunch of celebrities including Sarah Jessica Parker. iJustine: Hi.

Young Hollywood

Justine, you are the expert in online videos. You're exploding right now. What are you watching? iJustine: Um, I'm usually playing video games. Call of Duty is my favorite game in the entire world.

Young Hollywood

What is the key to the best, most successful viral video? iJustine: You know what? I don't really think there is any sort of recipe. So you kind of have to just kind of trial and error, figure it all out as you go.

Young Hollywood

Miss Parker, so when you go to look at video online, what are your favorite viral videos?

Sarah Jessica Parker

I don't watch a lot of viral videos, but I have a 10 and 1/2 year old son who keeps me informed. He doesn't get a huge amount of screen time, but he he tells me, and I have a lot of friends who send me links and things.

Young Hollywood

You know, we actually just interviewed your teammate, Bryant, and we got a little tour of his house, and he revealed that he has a special talent for singing in the shower. Billie Jean is not my love. So we're going to ask you, what is your hidden talent?

Guest

Playing chess.

Young Hollywood

Chess? Makes no sense to me. Do you see a commonality between chess and football?

Guest

Yeah, I mean it's a thinking man's game.

Young Hollywood

What are your favorite viral videos?

Guest

You know, there's a website called stumbleupon, so I just pulls up anything and I probably say anything with cars is viral for me.

Young Hollywood

Now, you started the Webbys. So you are the expert on online video. Do you think that there's something that makes a good web video versus a good TV show or a good movie?

Guest

Well, the thing is, you've got like a second to get their attention on the web. Like, I I watch a video and I'm like, up, if it's not like grabbing me by the like shirt and like watch me, I'm done.

Young Hollywood

Now, we're talking about digital here. What's your favorite viral video?

Guest

I mean, I gotta go with the classic and just give full props to Antoine Dodson. Yeah, he's number one always in my heart.

Young Hollywood

You've heard it here first. Some teams Dodson. Team Dodson, you have a very distinct style. Everybody knows about your style. What are the keys for everybody to really develop their own unique sense of style?

Guest

I guess I think the key is just to be bold, be memorable, and just not give a flying what anybody else thinks.

Young Hollywood

What do you think are the key takeaways for everyone watching to develop their own sense of style?

Sarah Jessica Parker

To be yourself. Don't look left, don't look right, just trust your own instincts. Be your own keep your own counsel, I always say. iJustine: It's always weird doing interviews cuz I'm so used to like talking to the camera. You know, it's like, hey guys, how are you?

Young Hollywood

Do you think it's easier to talk to a camera than talk to people? iJustine: Yes, I definitely do.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Sarah Jessica Parker

    Celebrity guest discussing online video habits.

  • iJustine

    Expert in online videos, discussing viral content.

  • Ray Rice

    NFL star guest revealing his hidden talent.

  • Dylan Kwasniewski

    NASCAR driver mentioned as a guest.

  • Jonathan Adler

    Designer guest discussing personal style.

  • Tiffany Shlain

    Webbys creator and authority on online video.

  • Baruch Shemtov

    Host of the interview segment.

  • Bryant

    Ray Rice's teammate, mentioned for his singing.

  • Antoine Dodson

    Creator of a classic viral video.

FAQ

What is iJustine's favorite video game?+
iJustine's favorite video game is Call of Duty.
How does Sarah Jessica Parker stay informed about viral videos?+
Sarah Jessica Parker's 10 and a half-year-old son and friends keep her informed about viral videos by sending her links.
What is Ray Rice's hidden talent?+
Ray Rice's hidden talent is playing chess.
Who created the Webbys?+
Tiffany Shlain is the creator of the Webbys.
What does Jonathan Adler believe is key to developing unique style?+
Jonathan Adler believes the key to developing unique style is to be bold, be memorable, and not care what others think.

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