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Avril Lavigne's New Line: Abbey Dawn

Avril Lavigne's New Line: Abbey Dawn

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SUMMARY

Avril Lavigne discusses her new clothing line, Abbey Dawn, named after her childhood nickname. She explains her style evolution from tomboy to rock and roll with a glammed-up edge, which is reflected in her designs. Avril emphasizes making the line affordable for her younger fans and showcases several outfits, including hoodies, skinny jeans, and plaid skirts.

About this video

Get a sneak peek at rocker Avril Lavigne’s new clothing line, Abbey Dawn.

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FULL TRANSCRIPT

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Young Hollywood

Welcome to YoungHollywood. com Hi it's Jaqueline Mar for Young Hollywood and Imeem. com. Of course, here with the very talented Avril Lavigne. Not only is she an amazing musician, but she now has a clothing line.

Avril Lavigne

Yes, it's my line and I'm the designer and it's brand new. I've just started it. Um it's called Abbey Dawn.

Young Hollywood

And the name Abbey Dawn, of course, was a nickname. Tell us how that came about.

Avril Lavigne

Just a nickname my dad gave me when I was a little girl. It was like a street name. He saw it. I don't know, he just started calling me Abbey Dawn. And all my friends in high school called me Abby. And it was a name that I really liked and I wanted to do something with, so when I did the line, I thought, "Oh, Abbey Dawn would be a perfect name."

Young Hollywood

What was your style growing up?

Avril Lavigne

Well, I was kind of a tomboy growing up. I wore a lot of my brother's old clothes and stuff. And as I got older, you know, I got more into fashion, especially with the industry that I'm in.

Young Hollywood

Now, has your fashion changed from album to album?

Avril Lavigne

Yeah, I would say probably on my first record, I was younger. I was 17, so I was a kid, so I didn't like dress sexy. I didn't wear tight pants or anything like that. I wore baggy clothes, a little more kind of skater style, a little street. And then on my second record, um, I got into like bondage pants, kind of like, you know, kept the whole rock and roll thing going on. And this record, now that I'm older, I would consider my style to be still like rock and roll, a little more glammed up. It's been cool to see like my fans catch on to like my fashion and dress like me and stuff.

Young Hollywood

And it was very important, I'm assuming, for these clothes to be affordable for your fans. Why did you decide to do that?

Avril Lavigne

Well, because I think a lot of the people that are going to wear it are going to be younger. And the clothing that I wear in my life is is not I don't wear a ton of high-end stuff, although I totally do love it. You know, got my Prada bag. And, you know, but this I've dressed casual and it's important to for me to put out affordable pieces. I mean, the pieces are like from $24 to $48.

Young Hollywood

What is a must have for you? What do you have to have in your closet?

Avril Lavigne

I pretty much wear hoodies every day. So, I have a gazillion billion of those. And and now that I have a line, I get to, you know, make any hoodie I would ever want. Let's take a look at your models and your line. We'll start off with Amanda, and she is wearing the burnout tee and my favorite skinny black jeans. And we have Kelly, and she is wearing the tie-screen T-shirt, which kind of goes back to my first album. And the black and red plaid rock and roll mini skirt. And then we have Kelsey, and she is wearing the patch hoodie and the Abbey Dawn blue jeans. And turn around, show them the little stars. The back pockets. I love that. And the jewelry is even Abbey Dawn. These cute little bracelets. I wear them on stage.

Avril Lavigne

Hey Young Hollywood and Imeem. I'm Avril Lavigne, and you can check out my brand new clothing line Abbey Dawn exclusively here in the US at Kohl's.

Timestamps are approximate — click one to jump the player.

PEOPLE MENTIONED

  • Avril Lavigne

    Musician and designer of Abbey Dawn

  • Amanda

    Model showcasing Abbey Dawn

  • Kelly

    Model showcasing Abbey Dawn

  • Kelsey

    Model showcasing Abbey Dawn

  • Jaqueline Mar

    Interviewer for Young Hollywood

FAQ

What is the name of Avril Lavigne's clothing line?+
Avril Lavigne's clothing line is called Abbey Dawn.
Where did the name Abbey Dawn come from?+
Abbey Dawn was a nickname given to Avril Lavigne by her dad when she was a little girl.
What is the price range for Abbey Dawn clothing?+
The pieces in the Abbey Dawn clothing line range from $24 to $48.
What is Avril Lavigne's must-have item in her closet?+
Avril Lavigne's must-have item in her closet is hoodies, which she wears every day.
Where can you buy Abbey Dawn in the US?+
In the US, you can buy Abbey Dawn exclusively at Kohl's.

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