Bebe pronounced bee-beeù was founded by Manny Mashouf in 1976. Manny wanted to break the mold and accommodate stylish women with a hint of sensuality. His concept brought on early success. The name Bebe was chosen because it represented the philosophy of the time (to be or not to beù). It currently operates 256 stores and offers an upscale, inviting boutique environment.Bebe is popular among celebrities like Mischa Barton, who was most recently the face of their ad campaigns. Others include Shakira, Jennifer Lopez, Paris Hilton, and Eva Longoria. Bebe fashion is also featured on numerous hit tv shows including Nip/Tuck, Desperate Housewives, American Idol, and MTV.Their target customers are women between the ages of 21 and 35 who seek current fashion trends interpreted to suit their needs. It was recently announced that Eva Longoria will be the face of Bebe Sport which fuses sexy and sophisticated fashion for those with a casual active lifestyle. Mr. Mashouf says, Aside from her great talent and charisma, she is beautiful, sexy and intelligent, with an amazing eye for fashion, who personifies the Bebe Sport lifestyle that women aspire to.ùIt was also just announced that supermodel turned actress Rebecca Romijn will be replacing Mischa Barton as the face of Bebe for Summer 2007. Rebecca was front row for the Bebe fashion show at L.A. Fashion week. I have always been impressed with the strong, sexy and confident image that reflects the bebe brand. I am thrilled and proud to be working with them.ùSummer is almost here and Bebe has some fresh and sexy new looks. Bebe is known for their contemporary womenswear and accessories with a signature hint of sexuality.ùwww.bebe.com