×
+the news

Articles

will.i.am unveils custom car

will.i.am unveiled a one-off, custom-designed Lexus car in France on Wednesday (24Sep14) at the launch of the automobile giant's latest model.

The Black Eyed Peas star teamed up with the car manufacturer for Striking Angles, a campaign to exhibit the new Lexus NX.


The star showed his design, a special edition of the SUV (Sports Utility Vehicle), before a showcase where he played tracks including his single Scream and Shout and Black Eyed Peas hit I Got A Feeling.


When the creative partnership was announced in August (14), will.i.am said, "Whatever I do I want it to be striking, I want to innovate and revolutionise and my partnership with Lexus on the Striking Angles campaign is no different. Inspired by a shared philosophy in design, we've been able to work together on a multi-faceted campaign that will challenge design conventions and fuel people's imaginations."