Rapper will.i.am has moved his record label from the U.S. to the U.K. because he likes the "fresh" vibe of British music.
The Black Eyed Peas star, a California native, has been based in London while serving as a mentor on U.K. TV talent show The Voice, and was inspired to bring his company over to British shores, due to the country's thriving pop scene.
He tells JohnHurnbuckle.com, "My label is now based in the U.K. I had a label over in America, (Black Eyed Peas bandmate) Fergie signed to my label and LMFAO and Macy Gray and Black Eyed Peas and I thought, you know what, I want to base my label out in the U.K., because I like this place, it's fresh.
"Why was I making music in America when it succeeds first in the U.K.? That's dumb. I've got a global perspective, thinking global and acting local."
The Boom Boom Pow hitmaker also has British pop star Cheryl Cole signed to his roster at The will.i.am Music Group.