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Soulja Boy inks multi-million deal with online gaming platform

Rapper Soulja Boy has signed a $400 million deal with bosses at World Poker Fund Holdings (WPFH).

The Crank That (Soulja Boy) hitmaker first revealed his big pay day last month (Apr16) on Twitter.com, but didn't reveal any details.


"$400 million deal confirmed," he wrote. "I still they think they low balled me though. I was thinking 2 or 3 billion.."


Now the 25-year-old has announced the lucrative partnership is with a leading online poker platform.


As part of the five-year deal, the star will promote the company's various properties through his Twitter profiles.


"I invest in things I understand," Soulja Boy writes in a statement issued to AllHipHop.com. "I enjoy music, and of course gaming.


"Being an influencer is a form of currency. Having portfolio diversification is critical if you want to be an effective brand ambassador. With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management's ability to target its financial goals."


"The world of marketing is changing, today's biggest influencers are not brands, but individuals who create content that drive loyalty and brand sentiment," World Poker Fund spokesman Matthew Bird adds. "We no longer are fed content from major news networks - we seek it out and consume it by individual influencers that enrich our lifestyles. Soulja Boy represents the best of the best and we are already seeing the impact from his presence."


The WPFH deal isn't the only big business contract Soulja Boy has signed, after recently striking a deal to become part of the FilmOn Records family.


The rapper took to Instagram.com last week (ends13May16) to share photos of himself posing with the company's billionaire CEO Alki David, and simply captioned the image, "I'm in the fam @alkidavid."