David and Victoria Beckham's 10-year-old son is following in his parents' fashionable footsteps - he's making his modeling debut in a new Burberry campaign.
The superstar couple's second child, Romeo, has been snapped up for the luxury designer's spring/summer 2013 advertisements, which were shot by famed photographer Mario Testino.
Christopher Bailey, the label's chief creative officer, reveals little Romeo already has a knack for posing for the cameras, adding that he was "a joy to work with and really stole the show".
He adds, "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. We had such fun shooting the campaign and I think that comes through in the images, which really reflect the upbeat spirit of the collection."
Soccer superstar David Beckham is no stranger to the modeling world - he has stripped down to show off his underwear collection for high street store H&M and has also posed for Emporio Armani.
The sportsman and his singer-turned-fashion designer wife have three other children - sons Brooklyn, 13, and Cruz, seven, and baby daughter Harper.