Ray J is partnering with sports champ Evander Holyfield to stage a series of events bringing together the worlds of boxing and entertainment.
The pair has teamed up with Everi Exposure Entertainment to put together the new fan experiences, with Ray J organising the music and model talent, and Holyfield in charge of the boxers.
The One Wish star says, "IÃ¢â‚¬â„¢m very excited about this new business venture... This is a great opportunity to bring television and music to fight events."
A launch date for the events, which will be broadcast on TV across the world, has yet to be announced.