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Presley and Kaia Gerber tapped as Omega watch ambassadors

Cindy Crawford's children Presley and Kaia Gerber are joining her as Omega watch ambassadors.

The supermodel has worked with the Swiss luxury watchmaker since 1995, making her one of the company's longest-serving faces.

Now, Cindy is set to be joined at the brand by Presley, 18, and Kaia, 16, whom she shares with husband Rande Gerber, in a campaign to officially launch on 29 September (17).

"Representing the next generation of watch fans, Kaia and Presley are proving themselves to be exceptional rising stars," a statement from Omega representatives stated. "Through modeling, the brother and sister have already taken promising steps in their fashion careers, with Presley also showing a flair for photography."

Following in their famous mother's footsteps, Presley has showed off his modeling chops for the likes of Tommy Hilfiger, Burberry and Philipp Plein. While Kaia has posed for Vogue, Teen Vogue and Pop Magazine, made her runway debut for Raf Simons' Calvin Klein Collection during New York Fashion Week earlier this month, and also strutted her stuff for Marc Jacobs, Coach and Fendi.

President and chief executive officer of Omega, Raynald Aeschlimann, has shared his delight at the signing of Presley and Kaia, describing the collaboration as a natural fit.

"We have always considered our Omega ambassadors to be family, so to now be working with Cindy's children is very special," he shared. "We have known Presley and Kaia for a long time and I'm always impressed by their abilities and personalities. It's truly exciting to have their fresh creativity and young exuberance on our side. We can't wait to get started."

Presley and Kaia will kick off their ambassador duties when they attend an upcoming Omega event alongside Cindy, 51, in Paris.

Other celebrities to be associated with Omega include actor George Clooney and astronaut Buzz Aldrin.