Pharrell Williams launches alcohol brand

Pharrell Williams has launched his very own brand of alcohol.

The hip-hop superstar teamed up with drink company Diageo to create vodka-based cream liqueur Qream, which will be marketed at figure-conscious females.

He tells HipHopDX.com, "I looked at the market, I looked at the holes out there, and it felt like indulgence and women were the two things that were being neglected. So what I decided to do was design a drink that made sense for women that everybody could enjoy, but women knew it was for them...

"(It's the) same alcohol by volume as wine, except for when you pour a glass of Qream, it's significantly less calories."