Paris Hilton refuses to talk about her multi-million dollar fortune in a bid to avoid appearing "obnoxious".
The Simple Life star has turned businesswoman in recent years, launching a number of product ranges including fragrances, handbags, bedding and accessories - but Hilton is wary of discussing how much money her empire has generated.
She tells CNN chat show host Piers Morgan, "I have 17 different product lines... I do everything. I just launched my 11th fragrance.
"I do know (how much I sell) but I don't like to discuss money. It's something my mum always taught me, it just sounds obnoxious when people do that."
When quizzed by Morgan about a report suggesting she earns at least $10 million a year, she coyly replied, "Yes (that's true). I do very well for myself. I feel really proud of what I've accomplished."