MENDES AD WORKS NEW YORKERS INTO A LATHER

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A giant poster featuring Eva Mendes in her underwear is stopping traffic in New York City.

Mendes' latest ad for Calvin Klein shows her sprawled on a bed with male model, dressed just in a skimpy bra and panties.

The billboard spans an entire block in Soho and has split Manhattanites between admirers and angry residents who have dubbed it "pornography".

It's not the first Mendes ad to cause controversy - a campaign was pulled in the U.S. last year (08) after censors ruled it was obscene.