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Kelly Rowland enters world of luxury watches

Singer Kelly Rowland has signed on as the new face of luxury watch company TW Steel.

The manufacturer boasts an impressive list of clientele, including Jay-Z and Jamie Foxx, and now the former Destiny's Child star has teamed up with the brand's bosses as the firm's new ambassador.

She says, "This is so exciting especially when you naturally become a fan of the brand, which is what happened here... I love the statement wearing a big watch makes... It is fun and stylish at the same time."

And Rowland is hoping to design a flashy timepiece for the company: "It's going to be so sexy, so stylish, so next level. Women will love it."