+the news

Articles

Kanye West opening 21 The Life of Pablo pop-up stores

Kanye West is taking his merchandise range global.

The Famous rapper is set to launch 21 The Life of Pablo pop-up shops across the world it was announced on Wednesday (17Aug16).


The popular merchandise, graphic T-shirts and hoodies created in collaboration with artist Cali Thornhill DeWitt, will be rolled out in 13 U.S. cities including, Las Vegas, San Francisco, Boston, New York and Philadelphia.


According to Vogue, fans will be able to pick up T-shirts and hoodies personalised for each city in The Life of Pablo album's signature script in various shades.


As well as north America, some of the 21 stores will open at locations in Australia, Europe, South Africa and Singapore. Exact locations are being revealed on kanyewest.com 24 hours before opening.


London, Amsterdam and Berlin are among the European cities hosting the stores - which will open for just three days - and will sell merchandise from Kanye's latest album Life of Pablo.


Kanye's has reportedly sold a $1 million (£760,000) worth of clothing at the New York pop-up earlier this year.


The merchandise has since debuted in Los Angeles and Paris where fans lined up around the block to get the limited edition designs, including T-shirts and hats where the name Pablo had been swapped for Paris.