Rapper Kanye West gave onlookers at New York Fashion Week a special treat when he used his Adidas show to debut the first track off his upcoming album.
The Stronger hitmaker officially launched his collaboration with the sportswear brand on Thursday (12Feb15), as he unveiled his new Adidas Yeezy 750 Boost shoes.
During the show, West's new song, Wolves, played on the speakers as the models, including West's half-sister-in-law Kylie Jenner, took to the runway.
The new tune boasts vocals from Chandelier singer Sia and hip-hop artist Vic Mensa.
Among those in the audience to support his latest venture were West's wife Kim Kardashian and their daughter North, and Kim's other family members Khloe Kardashian, Kendall Jenner, and Kris Jenner.
They sat alongside West's good friends Jay Z and Beyonce, as well as Sean 'Diddy' Combs, his singer girlfriend Cassie, Justin Bieber, Rihanna, and Big Sean.
The fashion show was also live-streamed in 50 cinemas worldwide.