+the news

Articles

Jennifer Lopez lands executive role for Latin TV network

Jennifer Lopez has been appointed the chief creative officer of an independent Latino network.

The On the Floor hitmaker became a minority shareholder in the English-language NuvoTV channel last year (12), and now she's been promoted to take charge of programming and marketing as the company prepares to be re-launched in July (13).


She tells Billboard.com, "A network that reflects the modern Latino experience, but in English, must have the quality that everybody has."


Jennifer Lopez will feature on-camera in two upcoming shows for NuvoTV - a special 90-minute TV biography and a new behind-the-scenes series, titled Gotta Dance, focusing on the dancers who recently accompanied the superstar on her world tour.


The singer/actress admits she would not be opposed to appearing in more programs, but adds, "I always want to do what's right for the network as opposed to using it as a vehicle for myself. That's not the point."


NuvoTV caters to English-speaking viewers with a Hispanic background.