Gigi Hadid's Internet-breaking armpit hair for the Love magazine advent calendar was apparently fake.
Gigi got the world wide web talking on Monday (11Dec17) when her Love magazine video, in which she proudly showed off her unshaven pits, went live.
Fans, including fellow model Cara Delevingne, tweeted their support of the body hair, with Cara posting: "YES GIGI!!! @gigihadid @thelovemagazine #staystrong #LOVEyourself."
But not everyone took to the new look and, although the hair was in keeping with the theme of this year's calendar, Stay Strong, it seems now that it got there accidentally, and wasn't body hair at all.
According to TMZ, the hair was in fact residue left behind from the jacket she was wearing on set.
In the full video for day 11 of the calendar, Gigi wears a navy cropped jacket over a pair of red cycling shorts and sports bra. After working up a sweat jumping around and playing volleyball, the fibers of the jacket simply stuck to her armpits.
However, British photographer Phil Poynter decided to keep it in shot, leading some to hail Gigi as a feminist icon.
The 22-year-old has yet to comment on the furor surrounding her fluffy pits.
On Tuesday, Barbara Palvin was unveiled as day 12's star on the calendar. In her video, the Hungarian beauty writhes around a pole wearing high waisted underwear and a polka dot shirt.
Other models taking part in this year's Love extravaganza have included Taylor Hill, Emily Ratajkowski, and Ashley Graham.