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Bar Refaeli named new face and body of Agent Provocateur

Newlywed model Bar Refaeli has been named the new face of lingerie firm Agent Provocateur.

Leonardo DiCaprio's ex, who wed businessman Avi Ezra at the end of September (15), will front the company's spring/summer 2016 campaign, taking over from British model Abbey Clancy.


With a French farmyard as a backdrop, Bar's sexy new shots feature the stunning Israeli frolicking upon hay bales.


The latest underwear ad campaign is not the model's first - she was previously the face of Passionata and she launched her own line, Under.Me, in 2012.


Announcing the news and showing off a clutch of sexy snaps, Agent Provocateur's creative director Sarah Shotton calls Refaeli "our perfect woman, a woman who oozes unbelievable sensuality, personality and confidence."


Agent Provocateur bosses hired Rihanna's personal stylist, Mel Ottenberg, to help make sure the new ad campaign was as sexy as possible.