Model and TV host Alexa Chung is to launch a makeup line.
Chung, who is also a contributing editor for British Vogue, is teaming up with Eyeco to advise the brand on products. She'll also feature in the firm's ad campaign.
She says, "It's a creative relationship. I send images and different inspirations to Max and Nina (the creators of Eyeco) and we go from there. It's quite free form at the moment."
The line will be out in November and will feature a limited edition liquid eye liner and mascara set bearing Chung's name and art.
She continues, "Liquid liner is my savior. Other people like other things to feel like they look normal, but for me, I'm pretty much naked without my eyeliner on. It's my comfort blanket."