Maroon 5 frontman Adam Levine signed up as a judge on The Voice to disprove assumptions he was just a "bimbo" who "dated pretty girls".
The She Will Be Loved hitmaker was approached to star on the talent competition alongside Blake Shelton, Christina Aguilera and Cee Lo Green back in 2011 and while he was hesitant at first, Levine knew the TV exposure would give him a chance to change his reputation.
He tells Details magazine, "I've always felt a little misrepresented in the world. I felt like people only knew me as a singer who dated pretty girls. A little bit of a bimbo. Maybe I was kind of a bimbo. I was the music dude that was naked all the time with the girls, and that's fine, no problem with that. But I wanted to create a little balance. When the show came around, I thought, 'People now know that I have a brain.'"
However, Levine, who has romanced both Victoria's Secret beauty Anne Vyalitsyna and model Angela Bellotte, admits he wasn't willing to do just any show - the programme had to have a purpose.
He continues, "I've never been interested in reality television. I accept the fact that there are Real Housewives out there, but I don't need to watch a f**king television show about it. These people are living their lives publicly so they can become famous and rich. I despise that. But when you're trying to become a singer, or even losing weight - anything like that I fully endorse. The Voice is built on positivity. Once we started filming, I knew that America was really going to love it."