50 Cent has flown to Africa to visit some of the region's most deprived areas as part of his ongoing campaign to help impoverished children.
The In Da Club hitmaker has launched a new drink, called Street King, to raise funds for his charity drive, which aims to feed one billion kids.
He joined officials from the World Food Program in Dolo, Somalia on Wednesday (08Feb12) to see first-hand the effects of the devastating famine which has ravaged the region.
The hip-hop star then jetted to Kenya and talked to residents of a slum, and he admits the visit has pushed him to ensure his campaign is a success.
He says, "To meet those kids was so inspiring, they have nothing, yet they are so positive and optimistic. I want to do my part so they get food and an education. I hope more people will join me to help end this devastating situation."