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Karmin Keeps It Real (& Colorful) in "Acapella"
Written by Danielle Koch
We’ve all had the song stuck in our head for almost a month, and now we have the visuals to add to our senses.
YouTube sensation Karmin’s music video for their newest single “Acapella” just dropped, and it is nothing short of electric. Full of color, dancing, toast (yes, toast), and major mugging by the amazing Amy Heidemann, “Acapella” is as visually appealing as it is vocally. While the song is new, the video has a throwback feel, from the clothes to the moves to the simplicity.
Ever since the duo was discovered on YouTube for their cover of Chris Brown’s “Look At Me Now”, Karmin has released original songs that include infectious beats as well as lyrics that you subconsciously find yourself start to sing from time to time.
“Acapella” is definitely a beat of a different drum from their smash single “Brokenhearted” but it stays true to their fun and edgy vibe. Where the latter brings the pop, the former brings the hip-hop. Who knew the songstress and Nick Noonan could hit such hard beats AND dance to them?
Karmin said this has been a long time coming: “The video for ‘Acapella’ is visually something we’ve always wanted to put out. Our first few major label videos didn’t totally capture who Karmin is. We had people around us at the time who tried to steer the Karmin ship a certain way, so it feels good to create something like this where we are at the helm and can really be proud of. The video definitely plays homage to the '90s videos we grew up with and are still inspired by today.”
Watching the video, you can instantly see that the duo is truly having the time of their lives being a part of it. It may be a new Karmin to us, but it’s really what they always were. This is something that is purely them, and I hope they continue to throw more of this feel out in the future. 
To add some color to your day, watch the newly-released “Acapella” visuals here:
BONUS, Young Hollywood was recently on set for the shooting of this vid, so catch some behind-the-scenes scoop here:
- Danielle Koch, YH Staff