Kaia Gerber has joined forces with fellow top models to support charity Children In Need.
The 16-year-old daughter of fashion icon Cindy Crawford strikes a pose in a pair of designer bear ears, reflecting those of the organization's famous symbol Pudsey bear.
Prada created Kaia's headpiece, which feature pale turquoise faux fur and jewels in the lobe, while the teenager grins at the camera and forms the 'peace' sign with her fingers.
British beauties Suki Waterhouse and Georgia May Jagger, as well as Jude Law's model daughter Iris Law, also join in the fun wearing Burberry ears covered in the label's distinct print and safety pins, as British Vogue's new cover girl Adwoa Aboah and Neelam Gill rock a pair of Gucci Pudsey ears encrusted in pearls and sparkling gems.
Victoria's Secret Angel Taylor Hill's ears by Miu Miu, also pulled off by Erin O'Connor, are a touch more glamorous, made entirely of jewels, while Amber Le Bon dons Gigi Hadid x Tommy Hilfiger's Pudsey Ears featuring black fluff and red front.
The women switch ears throughout the photos which feature other famous names, including singer and actress Selena Gomez wearing metallic ears which she made in collaboration with label Coach, while ballet dancer Eric Underwood can be seen in Fendi ears.
Journalist and stylist Katie Grand curated the collection and she said in a statement, "I am delighted to be involved in this year's BBC Children in Need Appeal and to have curated the 2017 Designer Pudsey Ears Collection.
"What an incredible collection of exquisite designs! Each designer has surpassed themselves in adding their own unique identity to their headpiece. I hope fashion fanatics across the UK and beyond are encouraged to get bidding on these fabulous creations.
"All money raised will go on to help support disadvantaged children and young people across the U.K., so what are you waiting for?"
The ears are currently available to bid on online, with the auction closing on 19 November (17) and all proceeds will go to the charity.