Rapper Future has teamed up with pop legend Cher for clothing brand Gap's new fall campaign.
The unlikely duo have covered Sly and the Family Stone's 1968 hit Everyday People for the company's latest Meet Me in the Gap ad scheme, but Cher insists she always knew the odd couple would make sweet music.
"When Gap said they wanted to team me up with a young artist I knew it would be really beautiful,'" Cher, 71, gushes to People about her collaboration with Future. "We had a blast together."
The style icon donned a denim jacket and jeans for the Gap shoot and the glamorous star couldn't have been more comfortable.
"I can't even tell you how many denim jackets I have or how many I've had in my lifetime," she laughs. "I couldn't tell you if you put a gun to my head. My grandmother wore jeans, my mother wore jeans, I wore jeans, my kids wore jeans. It's something that has been in my life since I was a little kid."
Gap clothing runs in Future's family line too - his three-year-old son, Future Zahir, with his singer ex Ciara recently struck a pose for the brand in a Gap Kids campaign.
"It's part of my DNA, growing up wearing Gap and now to see my son wearing it and in a campaign ties the whole family together," the 33-year-old rapper smiles. "They have something for every age, every person in a family."
Future will be saving the jacket he wore for his shoot with Cher for his son: "With both of us (my son and I) being in campaigns for Gap I think it would be cool to pass down that piece of memory to him," he explains. "Coming into this, I wanted to have as much fun as he did."
Mask Off hitmaker Future is still pinching himself after getting the opportunity to work with Cher, admitting he was absolutely starstruck throughout the shoot.
"It was cool to work with someone who is in the industry but has such a different background and life from me," he notes. "Our love for music really connected us. She's a true performer and a legend."
Future adds, "I couldn't help but follow her lead and also ask her for a few pointers on stage presence in front of the camera in this type of setting."