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The American Music Awards turns the Big 4-0 this year, quite a milestone that puts the ceremony right up there with the most prestigious in entertainment! Originally created as a spin-off of sorts by Dick Clark to compete with the mighty Grammy Awards, the AMAs have evolved and grown into their own in the past four decades. Whereas the Grammy Awards are given out based on votes from members of the entertainment industry, the AMAs take a slightly more scientific approach – music buyers vote on the winners taking into consideration such things like amount of airplay, sales (of course), and, in recent years, online/social media presence. Ever since then, the AMAs have been on the forefront of the digital revolution.

 

It’s all pretty simple – if you dominate radio and social media, you can expect an AMA nomination or two! So, in honor of the ceremony coming up this Sunday (November 18), here are some of my favorite segments that we’ve done with a few of this year’s nominees!

 

 

One Direction

Favorite Band, Duo, or Group – Pop/Rock

Favorite Album – Pop/Rock

New Artist of the Year

 

 

 

 

J. Cole

Favorite Album – Rap/Hip-Hop

New Artist of the Year

 

 

 

 

The Wanted

Favorite Band, Duo, or Group – Pop/Rock

 

 

 

Trey Songz

Favorite Male Artist – Soul/R&B

 

 

 

Skrillex

Favorite Artist – Electronic Dance

 

 

 

 

Lady Antebellum

Favorite Band, Duo, or Group – Country

 

 

 

 

Train

Favorite Artist – Adult Contemporary

 

 

 

 

Also, don’t miss a fantastic exclusive segment with perennial nominee Justin Bieber coming your way tomorrow! You’re definitely going to want to see this!

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