As both a movie buff and a businessman, I could not pass up the opportunity to check out documentarian Morgan Spurlock’s latest film, Pom Wonderful Presents: The Greatest Movie Ever Sold while I was at SXSW.
Spurlock is known for his unique spin on what often seems like everyday occurrences, such as in his breakout documentary, Supersize Me, where he indulged himself on a 30-day binge of McDonald’s meals three times a day while monitoring the effects it has on the body. That film not only earned Spurlock an Academy Award nomination, but it also led to the end of Supersized meals. More films, like Where in the World is Osama Bin Laden, and a TV show called "30 Days", followed and cemented Spurlock as the leading voice of American life commentary.
This time around, he has created another truly thought-provoking documentary that is one of the best I have ever seen. The Greatest Movie Ever Sold is all about product placement, a marketing strategy companies use everyday and often occurs in the realm of entertainment; it’s advertisement without being pretentious... sometimes. Morgan’s idea was to create a film about product placement that is totally financed by product placement. He takes you on a journey through AD Land and a system fueled by money. But keep in mind, “He’s not selling out. He’s buying in.”
All in all, it’s a pretty interesting concept. I was fortunate enough to enjoy Morgan’s latest creation during SXSW, but I wasn’t alone. The theater was filled with laughter aimed at the mini commercials sprinkled throughout the film, and the crowd stayed all the way through the credits and gave a huge applause at the end. If that’s not the sign of a good flick, then I don’t know what is!
The film opens in limited release on April 22. If it's playing near you, make the trip to go see it! You will be entertained as well as informed, as is always the case with Morgan Spurlock.
In the meantime, check out my interview with Morgan and producer Jeremy Chilnick below and learn the secrets from the masters: