- Published on Thursday, June 09 2011
- Written by Super User
In Hollywood, nightclubs come and go; it takes a truly magnificent establishment with a fantastic vibe and energy to keep the "in-crowd" coming back for more.
Once upon a time, there was a venue called Guy's. This establishment was located on 8713 Beverly Boulevard next to the popular eatery, Jerry's Famous Deli. Guy's was notorious for bringing in the movers and the shakers of Los Angeles; there was never a night in which you wouldn't run into an A-list celebrity or tons of the creative geniuses behind the fashion, music, television, and movie industries. Guy's eventually changed dramatically when it became Guys and Dolls under different ownership but has now regained it's previous status boasting elitism and a truly fabulous clientele when the nightlife connoisseurs of Trousdale -- Guy Starkman, Darren Dzienciol, Brent Bolthouse, and Jen Rosero -- took over and created The Beverly.
With a name like The Beverly, you would expect the establishment has a lot to live up to. 90210 is the most famous zip code in America; those numbers alone evoke thoughts of expensive cars, mega-mansions, celebrities, sunny weather, designer clothing, and, inevitably, sheer beauty. The Beverly lives up to the reputation of Beverly Hills with its guests, which consist of designers, artists, celebrities, musicians, models, socialites, restaurant owners, and hoteliers. After being open for only a short amount of time, The Beverly already showcased a party for Victoria's Secret on May 12, 2011.
Partner Darren Dzienciol's vision statement for the establishment goes as follows: "A warm, cozy, amberlit box surrounded by wood, piping and mirrors. A room where everyone can see everything from anywhere. DJ front and center. Come in around 10, start off with a glass of scotch while jammin' to Zeppelin, by 11 you're rocking out to Kings of Leon and by midnight you're on your 3rd bottle of Dom Perignon dancing to Kanye and Deadmau5." If that isn't enough to keep you excited, Marcel Vigneron of "Top Chef" and "Quantum Kitchen" gives patrons a truly unique experience as he creates table-side liquid nitrogen concoctions for guests of the establishment.
That being said, The Beverly promises an amazing time to all guests... That is, of course, if you can get behind the velvet ropes.
- Tyler Biddle-Barrows, YH Staff