PUR-LISSE

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Sinead O'Connor sang: If I treated you mean I really didn't mean to but you know how it is and how a pregnancy can change you I always considered those lyrics, because it was obvious she was talking to the baby's father, and I just thought no, I don't know how a pregnancy can change you. As often as I'd watched women in my family go through the process of having a baby, I honestly had no clue how a pregnancy can change a person. Not just emotionally, but physically. I don't think a lot of men do, but we can learn. Well, call me a typical man (likely the first and last time you'll ever do that), but I didn't even consider that a pregnant woman's skin care needs might be very different because her body is going through so many changes. Suddenly her skin looks like it's been beaten with a thorn bush. Not cute, sweetie. Pronounced PURE-LEASE, these skincare products do not contain retinoids, parabens, synthetic colors and fragrances, salicylic acids, benzoyl peroxide, nor hydroxyl acid or lactic acid. Pregnant people have a list of things they should avoid, and I'm told nobody should be rubbing this kind stuff over their body anyway. That what founder Jennifer Yen discovered when she began having skin problems due to heavy makeup and lights as an actress. While not the same as being knocked up, she still needed to avoid dyes, synthetic fragrances and allergens. So, she set off to the Fashion Institute of Design and Merchandising, found a chemist and created her own personalized line. The result was pur-lisse, a blue-lotus infused array of products designed to be gentle enough for even the most sensitive needs. Dang, you go girl! The theory in play here is a healthy balance inside and out. The company offers a white tea bursting with anti-oxidants and frilly good-for-you plant stuff. COST: Products $38-135; Tea $15Starting April 15th, pur~lisse is available at www.beauty.com For more information visit: www.purlisse.com

--Wes