It is a woman's rights to walk by a mirror, pause, fix her hair, check out her backside and admire her beauty. The act of primping is not deceitful but merely confidence. Knowing that lipstick is not plastered to your pearly whites while engaging in a conversation with the man of your dreams, saves you embarrassment and heartache. Women primp for reassurance, confidence and perfection. Primping is in our nature. In spring 2004, Wells Butler had the right idea of launching Primp clothing line for women.

As a FIDM graduate, Wells studied the fashion industry to create the ultimate line for today's confident females. From Juicy velour suits to Abercrombie thermal shirts, fashion has been predictable. The edgy designs of Wells are far from common. The novelty of Primp transfers the average article of clothing into something fierce. Primp's thermal shirts and sweats have monopolized the fashion industry with their trendy innovative patterns. Hot Celebrities such as Paris Hilton, Reese Witherspoon, Nicole Richie, Mishca Barton and a plethora of others, cannot get enough. Primp is designed for women with style and self-assurance. Sweatshirts, skirts and casual wear are all fashioned to make women feel sexy, original and comfortable. Stores are stocked all year long with spring, summer, fall and holiday lines. The unique patterns are in high demand and command attention. Women cannot resist their chic reflections.

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