Lululemon Athletica

Published on Sunday, September 27 2009

Written by Super User

Celebs are strapped in this gear while doing everything from crossing life milestones like Katie Holmes' New York marathon run, to everyday wear while staying fit for baby like Tory Spelling.

To give you a clue as to how beloved this line is, there's even a fan site called Lulu Lover.

Garments are commonly worn as casual and fashion-wear outside of an athletic context, so you can look ferosh at the gym or running errands about town. They'll fit right in with your Juicy Couture loving arse.

Founded by the somewhat outlandish Chip Wilson in 1998, he took his knowledge as a board-sports athlete, clothing manufacturer and retailer and crafted a new line of workout clothes when he discovered Ashtanga yoga as a form of rehab from injuries for high-impact sports. Looking around at his fellow classmates, Wilson realized that most of the female participants were wearing poor imitations of men's workout clothes and instantly adapted his own brand.

The company is really into the community aspect, improving upon their designs to deliver the best sports wear by welcoming and integrating customer feedback into its design processes.

Their motto: creating components for people to live longer, healthier, and more fun lives.