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Earlier this week, I attended Lucky Magazine’s FABB event, the first conference of its kind held on the West Coast for fashion and beauty bloggers. Held at the gorgeous Annenberg Community Beach House in Santa Monica, the dawn-to-dusk event consisted of a series of panels and keynotes featuring industry insiders, as well as interactive fashion showcases by participating sponsors. Designer Zac Posen kicked off the event with a keynote address regarding what bloggers mean to fashion and the effects of social media. Randi Zuckerberg, former Head of Marketing at Facebook and Founder and CEO of R to Z Studios, followed Posen with an address on using social media to build your business.

 

Celebrity chats included: a conversation with Jessica Alba about The Honest Company; a conversation with “Mad Men” star Kiernan Shipka and costume designer Janie Bryant on the styling of the costumes on “Mad Men” (and all those gorgeous dresses Jessica Pare keeps wearing); and a conversation with Elizabeth Banks on playing the always-chic-yet-controversial Effie in The Hunger Games, her upcoming film What to Expect When You’re Expecting, and her fashion and food blog, ElizabethBanks.com.

 

The sponsors on-site held a slew of fun and fashionable activities. LeSportsac revealed their new line of bags designed by Manoush -- a French brand who traveled to Morocco and was inspired to create a gypsy-inspired bohemian line of bags. She worked with LeSportsac to design the bags, which will be available for the next year. To celebrate the new line, LeSportsac dolled out delectable cakes from Vanilla Bake Shop in Santa Monica, as well as complimentary 24-karat glittering manicures.

 

P&G was home to a pop-up beauty shop, complete with sample products from COVERGIRL, Olay, Pantene, and Venus. I spoke with  Emily Kate Warren, one of their friendly and knowledgeable hair and make-up stylists, on upcoming beauty trends for the summer and fall seasons:

 

“What I have noticed in runways, movies, and in what my clients ask for is the rolled-out-of-bed look,” says Warren. “Hair does not need to be perfect; naturally wavy or frizzy hair is appreciated for its texture and can be worn that way. Instead of really polished and perfect looks, today the look is more layered, more lightweight yet highly pigmented. I would call the new look ‘lazy beauty,’” Warren finished with a laugh.

 

Michael Stars had a virtual dressing room, where visitors could digitally try on looks from their summer collection. Tacori previewed their newest collection of jewels, where participants could deck themselves out in their favorites and pose for a glamorous head shot. Miss Me Jeans had participants design their own western-themed bags and informed me that the latest jean trends will include flares, coding, lace prints, different washes, and that corduroys will be in for the fall. Jellypop shoes had their most adorable spring and fall styles on display, and even had participants pose in a fun photo shoot showing off their favorite pair  (check out my shoe modeling debut)! Finally, the House of Zappos had a full tour of their latest designs and collections. The entire evening finished with a cocktail reception and a performance by A Fine Frenzy. It was one chic event!

 

Take a look at more fun photos from the event below, and let us know who your favorite fashion bloggers are!

 

 

 

 

 

 

 

 

 

- Sarah Osman, YH Staff