Five Four Clothing

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It seems like going green is the latest trend to hit the globe; celebs, designers, athletes, and everyone in between are jumping on the band wagon in an effort to help conserve our environment. One of our favorite designers, Five Four Clothing, not only advocates environmental awareness, but also is making environmental consciousness mandatory amongst everyone involved in the company. Five Four launched the One Campaign on June 22, 2007 in an effort to bring awareness to the current lagging condition of our precious environment. The campaign contains two main elements: affecting the company's culture and products, and setting the overall tone for the company for the future.Element one, affecting the company's culture and products, entails a serious commitment from all Five Four employees. All employees are expected, once a month, to utilize some alternative means of transportation besides the everyday convenience of their personal car. The employees are encouraged to carpool, take the bus, or if possible, walk or bike to work. Element two is more geared toward the production of the clothing. Five Four has begun using only organic and recycled fabrics, dyes and papers, so the clothes you put on your back can be just as eco-friendly as you!The concept of one is quite simple. One day a month, efforts are made to make our world a better and less contaminated place. Five Four hopes that by utilizing this movement of eco-friendliness, other companies will follow their lead. In addition to setting a good example to their fashion peers and fashion lovers (like Young Hollywood), Five Four plans to take the One Campaign to a whole different level by launching One Clothing; the greenest and eco-friendliest line of them all!The overall motto of the brand is just as unique as the clothes Five Four brings us. Creative Director of Five Four, Andres Izquieta, puts it best when saying, Positioned as a contemporary lifestyle brand, Five Four embodies the spirit and culture of its generation. Through its progressive designs and modern aesthetic, the collection reflects the essence of a brand without any boundaries. As Five Four evolves over time, we will always maintain our vision that has inspired the lifestyle behind the brand.So now that you have heard how fabulous Five Four is, I bet you want to know where you can snag some of their gear. Five Four distributes to Fred Segal, Active, and Blackjack, just to name a few. And, if those stores aren't near you, you are not totally out of luck as Five Four recently launched their online clothing store! You can now order the clothing at www.fivefourclothing.com.Not only does Five Four bring us clothing that makes a statement, but their efforts to help and educate us about our soil is truly making history.