Epicuren Baby

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For us outsiders, babies are a magical and mystical thing. Their cuteness is never ending, even whey they cry, spit up or otherwise mess themselves. That's because we can hand them back to mommy and daddy.

When otherwise gift-giving to mom and dad, its fun to shop and rather tempting to buy everything in sight - but you have to consider what you're getting for baby. They're sensitive and stuff.

Product junkies the world over already know Epicuren for their renowned anti-aging skincare line. Now Kim Walls, whose family created the brand, is offering something new and different for all the little mini-mes out there.

Hollywood loves it! From Wizards of Waverly Place star Jasmine Dustin to Madeline Zima of Californication and Doug Rob from Hoobastank, celebs simply adore the new baby line.

Why? Epicuren Baby products are all green and natural with organic ingredients.

With a personal commitment to environmentally-responsible living, Kim has melded her unique sensibilities as a mother of two and her post-graduate work in biochemical and nutritional sciences to establish a new philosophy in skincare research and products specifically for infants, toddlers and young children. Basically, she's a smarty pants.

Being smart pays off: Removing toxins that are surprisingly common in personal care products for babies and young children actually reduces the workload of the immune system.

Formulated for heath and wellbeing for the entire family, you definitely want in on this. Next time you gift mom and dad with something for baby, you're an instant all-star.

Find a store near you at www.episencial.com

Wes Ferguson is a lifestyle expert and entertainment writer living out the Young Hollywood dream in beautiful Westside Los Angeles.