Today we're getting fierce with fashion! I know, it's exciting. That's why I exclamated.

I know I've said it before, but it bears repeating: Jeans are a fashion staple.

What's Hot in denim right now is the news that celebrity favorite J Brand is launching a full curvy line for women. I told you it was exciting! These are serious " yet elegantly simple - designer jeans, beloved by the likes of America Ferrera, Blake Lively, Cameron Diaz, Ashlee Simpson, Katherine Heigl and Katie Holmes. Now girls with a little more curve will love wearing them too!

Their new Blue Label jeans are crafted with more room around the thigh and a contoured waistband to reduce gapping.

We received a good deal of feedback from women who told us they loved our look and our styles, but wanted a fuller fit, says co-founder Susie Crippen. We created Blue Label for that woman.

The Scarlett jean will be a low-rise style that sits lower on the hips and will be available in both cigarette leg and boot cut.

The Catherine will be a mid-rise jean, also with a cigarette or boot cut.

The Monroe is a relaxed fit jean with more room from the hips to thighs. The Monroeù also fits into the Green Line, which used organic cotton grown in fields free of pesticides and offers a little advice on conservation: Switch from liquid to powder detergents.

Save water (primary ingredient of laundry liquids) and energy (shipping-packaging costs) by using powder detergents to wash clothes. By the way, the same holds for dishwashing detergents.

That's fashion with a cause! I feel like I've made a difference today, just by telling you about it. Ok, not really. I'll go recycle something.

Prices range from $158 to $178. Look for the new styles in July at Bloomies - or get over to the web site to shop around.

Word.
-Wes