He turned a trucker's hat and t-shirt into everyday wear for rock musicians, movie stars, and college students around the world. The luxury street wear look was born, all because a young French boy loved rock and roll, especially the Rolling Stones. Known as Le Vifù, the fast one, the 48-year-old wild man from Avignon, France, has taken the fashion industry by storm and has made Ed Hardy a household name. That has ultimately led him to become the king of the designer t-shirt. As the head designer at Von Dutch from 2002 to 2004, he was the architect of the trucker hat's sudden appearance on the celebrity scene. He first received national recognition when he put Von Dutch originals on the map by using the idea of pinstripe designs, which he then developed into a national brand. You couldn't go anywhere without seeing a t-shirt or trucker hat worn by celebrities or college kids on the streets of LA, Miami, New York or Paris. He repeated his success when he partnered with the godfather of tattoo, Ed Hardy. In 2004 he started Ed Hardy Tattoo Wear " and rapidly made $36 million in wholesale business allowing him to open 27 retail stores in 2006 alone. He then launched two additional clothing lines, the higher-end Christian Audigier and rock 'n' roll Smet. Audigier's success has a lot to do with innate ability to leverage the world's fascination with celerity culture, a culture that is the best driver for trends, according to Christian. The higher-priced Christian Audigier line melds the tattoo-art influence with references to car culture, and the line isn't cheap. Christian affectionately calls the line sexpensive," short for sexy and expensive. It will be a clothing line for the street with a touch of glamour and sexiness.