Brian Atwood Launches Flagship Store with Star-Studded NYC Bash

Brian Atwood Launches Flagship Store with Star-Studded NYC Bash

: Published on Friday, September 07 2012; Written by Wael Davis

Wednesday night, shoe designer-to-the-stars Brian Atwood kicked off New York Fashion Week with a celebrity-packed VIP party at the Four Seasons Hotel in the Big Apple to celebrate not only his new store opening on Madison Avenue but also the debut of his first new global campaign shot in London by visionaries Mert and Marcus.

Entering the iconic Four Season’s Pool Room, guests including Iman, Nicky Hilton, Paris Hilton, Kim Kardashian, Heidi Klum, Ryan Lochte, Michelle Trachtenberg, Gabrielle Union, Rachel Zoe, and many more all came out to toast the shoe designer. Celebrities have been flocking to Brian Atwood pumps more and more over the years due to his sleek, sexy, and sophisticated designs. Always known for using bold and daring prints, his close friends Eva Longoria and Rachel Zoe have been long time supporters. Atwood is officially a global designer with the launch of his new store, campaign, and website.

VIP guests got an atmospheric sneak peek of the new Atwood store on Madison, which will feature purple hues, luxurious fabrics, and a touch of sensuality. I spotted Kim Kardashian sending the shutterbugs into frenzy as she entered the event with her friend, fashion designer Rachel Roy, in a black and white cocktail dress and (of course) Brian Atwood shoes. Heidi Klum chatted it up with friend Rachel Zoe, while celebrity stylist June Ambrose caught up with Angela Simmons. Gabrielle Union and Estelle posed for pictures with fans and had fun dancing the night away, while Ryan Lotche soaked up the most attention at the party, graciously posing for pictures with fans. Guest sipped DeLeon Tequila cocktails while DJ Mick Boogie kept the crowd dancing well into the night.