The man, the myth, the metrosexual? 50 Cent has spent his career generating an image for himself as a hard-bodied rap star, but even the succession of hits pales in comparison to his success as a business man.

In the fame game, Fiddy

Next up, he's teaming up with the butchest boys in the personal care isle. Right Guard, the manliest of underarm products, has found a willing partner to take it to help them branch out with 50 Cent body spray.

There's a delicate balance when it comes to guys and grooming. Most dudes care what they look like, but not to the point where it seems they're overly concerned or preoccupied with their appearance. Ultimately, they want to look good but don't want to talk about it. That's playing it cool.

And it doesn't get any cooler than 50 Cent. Plus, who's going to doubt his masculinity when he's been shot like nine times? Nobody, that's who.

Now he's said to be working on the next logical step. Word on the street has it that the mogul is just now putting finishing touches to a male cosmetics line, including moisturizers, night creams and health supplements.

Long known for priding himself on his ripped body, he's taking the male health kick to an all-new level. It's a beautiful thing.