Truly blurring the lines between high fashion and sportswear and redefining what women expect from a clothing line, the 2BFree line " innovating graffiti and tattoo prints on clothing " is essentially cute and wearable, and ultimately, irresistible. 2BFree was born from the vision of brothers Cedric and Yves Benaroch, who took the simplest of silhouettes, hardware and fabrics to create a signature style that redefines rock-n-roll casual wear.† Fusing tie-dye with rhinestones and nail heads, 2BFree created a fit and a look that was not only sexy, but also modern and ultimately wearable. Yves and Cedric Benaroch are the creators of Los Angeles fashion phenomenon, which gained its highest notoriety and entry into the world of the fashion elite, during the Spring 2004 Smashbox Fashion Week in Los Angeles, with Hollywood heavyweights such as Harrison Ford and Calista Flockhart in attendance. Beginning with a simple, yet ultra sexy women's tank, 2BFree in less than three years has introduced an eclectic and diverse complete line for both men and women.† One of the feature items in the line, the low rise sweat pant with the signature rear printed Fleur De Lis logo, has graced the pages of top magazines from Teen to People to In Style and†also has adorned famous fashionistas Madonna, Paris Hilton, Nicky Hilton, Carmen Electra, Jessica Simpson, Nicole Richie and Alyssa Milano, to name a few. Endless creativity married with a vision for fusing the past with the current, in a manner that creates a style that is uniquely made†2BFree, has garnered these two young artists a position at the forefront of casual wear. 2BFree is currently available at Fred Segal, Kitson, M. Frederic, Theodore, H. Lorenzo, Atrium NYC, and The Lounge.

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