Zayn Malik taps Bella Hadid to front Versus Versace campaign

Written by . Published: June 19 2017

Zayn Malik has tapped Bella Hadid to front the campaign for his second Versus Versace line.


The British singer announced last year (16) that he was collaborating with the Italian luxury brand on a collection called Zayn x Versus Versace, and in March the first campaign, shot by the star's model girlfriend Gigi Hadid, was unveiled.

Now, Zayn is gearing up to release his second range for the label, and has selected Gigi's younger sister Bella to front the marketing imagery.

Taking to Twitter, the former One Direction star uploaded a split screen image showing both him and Bella.

In the photo, Zayn, who has some green streaks in his hair, is seen posing in a black outfit with army green coat, while Bella sports dark purple bralet and leggings, printed with "Z X V" in white around the waistband. The 20-year-old model also wears a shiny satin bomber jacket and black shoes with studded leather straps.

In a previously released teaser clip for the collaboration, a group of male and female models were seen posing in a dimly lit warehouse. One woman's foot could be seen rocking studded heels, while a man wore a printed sweater.

The full Zayn x Versus collection is set to hit shelves from Monday.