will.i.am is teaming up with Apple to develop an unscripted TV series about mobile app culture.
The as-yet-untitled project will highlight stories about how Apple apps are created and developed.
"We’ve seen some really, truly inspiring and incredible stories from our developers in what they’ve done, where they come from, how they started and the problems they’ve solved," Apple executive Eddy Cue tells Billboard.
will.i.am will executive produce the series with veteran TV producers Howard Owens and Ben Silverman, who initially brought the pitch to Apple.
The docu-series is one of the first TV projects from Apple bosses, who have branched out into the medium over the past few months. They previously announced a scripted drama called Vital Signs, starring hip-hop mogul and Apple exec Dr. Dre, and a music docu-series called The Score premiered on Apple Music on Wednesday (23Mar16).