Singer-turned-fashion designer Victoria Beckham unveiled her second fashion store in Hong Kong on Friday (16Mar16).
The former Spice Girl launched the flagship store for her eponymous label in London in 2014, and she has now expanded her brand by opening a second retail space, which has been designed by the same architect Farshid Moussavi, in the region's upmarket Central district.
Victoria flew into Hong Kong earlier this week (beg14Mar16) to put the finishing touches to her store, and she tells the South China Morning Post she has been involved in all aspects of the project.
"The process wasn't easy... opening a store is a huge project. Together with my team, I've worked really hard to get to this point," she said. "It’s important to me that I’m part of the decision making in all areas, whether that’s deciding what the changing rooms look like, to what fragrance we use in store, to what the receipts look like. I enjoy all of that, and I’m a perfectionist. I believe it’s all in the details.”
Victoria decided to open up in Asia because she believes women there appreciate luxury, quality and well-made clothes. She adds, “I’m always struck by how aware Chinese women are when it comes to fashion... Their knowledge of trends and brands is so deep, that being here you feel like you’re really part of a fashion conversation.”
Victoria, who wore over-sized sunglasses and a black turtleneck dress, was surrounded by security as she opened the store in front of the large crowd. To celebrate the moment, she posted a picture of herself posing in the store and tweeted, "#VBHongKong is open for business!! I love u fashion bunnies."
She also posed with fans and they all made the peace sign with their hands, a nod to her Spice Girls days. In the caption, she wrote, "Loved meeting you all at my store today! #VBHongKong."
Victoria, a UNAIDS Goodwill Ambassador, will also attend an amfAR AIDS fundraising gala alongside Uma Thurman on Saturday (19Mar16).