Victoria Beckham has hired top architect Farshid Moussavi to work her magic on her first clothing store in London.
The former Spice Girls star-turned-fashion designer signed a deal in October (13) to show off her self-titled collection in her own retail space and she has invited Moussavi to help her transform the building at 36 Dover Street.
Describing the Mayfair location, a short walk from the famed Old Bond Street in the heart of the city's fashion district, Beckham says, "It's young and cool. There are great galleries in the area. There's Dover Street Market directly opposite of us, which is not a bad thing."
Explaining her decision to hire Moussavi, whose previous credits include the 2012 London Olympic Park, Beckham tells WWD.com, "She is a woman that loves fashion as well. She has quite a conceptual eye, which I like. We want to make something different without making it overly complicated. I just want it to feel real for me."
The store is expected to open later this year (14).