+the news

Articles

Tyga appointed creative director of smoking brand

Rapper Tyga has been named the ambassador and creative director of a premium smoking paraphernalia brand.

The hip-hop star has signed a $5 million deal with officials at Shine Papers, the inventors of 24 carat gold rolling papers which are to be used with "legal smoking herbs".


He will serve as the face of the brand to promote the products globally and help experts develop new projects.


Tyga says, "I recognize Shine as innovators and tastemakers in their industry. These are the same qualities I try to embody as an artist so it was a natural fit... When people want to celebrate and go big, they order bottles when they are drinking. Shine is the only company bringing that premium experience to the smoking industry. Why burn regular paper when you can burn 24kt (carat) gold?"


Miley Cyrus previously promoted the brand by selling the papers as merchandise on her Bangerz tour.