TWEEN WEBSITE DEMONSTRATES NEW POSSIBILITIES OF SOCIAL MEDIA

New tween-targeted website Sweety High, lauched last month, offers a unique approach to social media.

The site features it's own social network where tween girls interact with each other, generate their own vlogs, and manage and share music libraries. In addition, the site broadcasts its original interactive web series "Sweety", which follows the high school experience of four girls. Innovations in social media technology allow users to help drive the story behind the series and interact with the characters. Sweety High displays the new ways in which social media can integrate original content while providing a comprehensive interactive experience.