Canadian folk star Tanya Tagaq has beaten out Arcade Fire and Drake for this year's Polaris Music Prize.
The singer's Animism earned her Canada's album of the year trophy and a $30,000 cash prize, and she used her acceptance speech on Monday (22Sep14) to encouraged people to wear and eat seals.
She ended her eye-popping speech with the words "F**k PETA", taking aim at animal rights group People for the Ethical Treatment of Animals' campaign to stamp out seal hunting.
Tagaq follows in the footsteps of Godspeed You! Black Emperor, who won last year's (13) Polaris Music Prize for their album Allelujah! Don't Bend! Ascend!