SEX HUNK HOPES TO GET FANS INTO BED

Sex & The City star Jason Lewis has become the new spokesmodel for bedding firm Charisma.

The hunky star, who plays Samantha Jones' on/off boyfriend Smith Jerrod in the Sex franchise, appears in bed in new Charisma commercials, and the fan of the brand has even agreed to show up for meet and greets at in-store promotions.

Lewis says, "The Charisma products add to the quality of your life. Your bed should be an inviting place to get into, and Charisma can add luxury to your lifestyle and bedroom."